Plain language is a communication style that aims to simplify complex information and make it more accessible to a wider audience. It involves using clear, concise, and jargon-free language to convey information in a way that is easily understood by the intended audience. The goal of plain language is to eliminate confusion, improve comprehension, and enhance communication between the sender and receiver.
In this episode, I speak with Ahava Leibtag, an expert in plain language and digital content strategy. Ahava is a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual and has 20+ years of experience in content development. She is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web.
Today we're talking strategies for writing clear, understandable content for online education and digital platforms.
Key Takeaways
Resources
Free ebook. How to Write About Complex, How to Write About Sensitive and Difficult Topics
American Medical Writers Association Plain Language Checklist.
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