Christine Welniak

Christine Welniak is an independent medical writer who specializes in cardiology and diabetes. Before founding Upside Communications in 2005, she worked in finance where she learned the art of the "pitch", which is integral to CME grant proposals. She values opportunities to develop content that helps healthcare providers learn about new treatments that could improve patient outcomes. She says when the first Internet companies began to be traded publicly, the phrase "content is King" was often repeated on Wall Street. She thinks that phrase should be embraced by CME providers.