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April 29, 2024

The Importance of Storytelling in Medical Communication: Your Ultimate Guide to Engaging Your Audience

Every medical writer - in an agency setting or freelance - has faced this scenario. You've received a brief from your boss or your client, but it has no description of the audience you're writing for. Is it cardiologists? Brand new nurses? Does the …

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April 29, 2024

How to Thrive in the Evolving Field of Freelance Medical Writing

Inspiration for this blog came from Michelle Guillemard’s Write Medicine podcast episode.   Whether you're just getting started on your freelance medical writing journey or have been in the industry for decades, you're probably tuned in…

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Jan. 22, 2024

Clean Up Your Content: Strategies for Sustainable Digital CME/CE

The Hidden Impact of "Digital Hoarding" In this age of digital communication and content creation, it’s easy to overlook the environmental impact of all the websites, videos, documents, and other media we produce and consume. However, the ene…

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Jan. 3, 2024

Medical Writing in the Age of AI: Threat or Opportunity?

Are you curious about how artificial intelligence (AI) can augment medical writing? Or are you wondering how AI could change the way we approach continuing education for health professionals? AI tools like ChatGPT are creating waves across many ind…

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